Yala is a captivating brand conceived by a London-based DJ duo with a passion for both music and design. As the creative mastermind behind this project, I was tasked with crafting an identity that not only represents their unique blend of cultures but also pays homage to their Lebanese and Arab roots.

At its core, Yala is more than just a DJ brand; it's a cultural bridge, connecting London's vibrant music scene with the rich tapestry of Lebanese and Arab traditions. The name itself, displayed in Arabic script, is a nod to their heritage and a testament to the power of music and design to transcend borders.